CRM Coordinator (VIP)

Gzira, Malta



CRM COORDINATOR (VIP)

Full-time / Malta

EnergyCasino is one of the fastest-growing gaming businesses in the world. With innovative casino entertainment experiences and first-class customer service, we always aim to give our players the best gambling experience in the industry. We believe it’s possible to provide world-class service while enjoying a fun, multicultural working environment where everybody’s opinion matters.

Now, we are looking for a Campaign Planner, who will be taking care of all targeted CRM campaigns for High Value and VIP players across multiple brands. This includes conversion, cross-sell, retention and reactivation activities, with a strong focus on delivering LTV and improving the overall Customer Experience.


Key Responsibilities:

  • Supervising all strategical and operational aspects of VIP Campaigns across multiple brands and product verticals. 
  • Planning and creating bespoke marketing campaigns for VIP/High Value to ensure customer retention and increasing revenues of the existing customer base.
  • Collaborating closely with the different operational teams (Content, Copywriting, Design, CRM, VIP, Product) to ensure promotions are briefed in time and executed smoothly.
  • Campaign monitoring and weekly/monthly reporting on business KPIs for VIP and High Value customers across all brands.
  • Closely collaborating with the CRM teams in the development of customer journeys for High Value/VIP customers across multiple brands, while making sure there is no overlapping with global promotions.
  • Keeping abreast of industry trends and conducting competitor analysis on a regular level.
  • Segmenting and analysing the database to ensure that High Value and VIP customers are targeted with appropriate campaigns and promotions.
  • Bonus cost forecasting and monitoring.
  • Be fully competent doing executional CRM work and be willing to assist the team of executives in the setting up of bonus programmes/leaderboards or crediting, if required.


Key Competencies:

  • Experience working either in an Operational role in Gaming (CRM Operations or Casino Operations or VIP Operations) or as a VIP Account Manager.
  • Experience with CRM tools such as Optimove, Fast Track, Silverpop, Smartfocus, Neolane etc. would be an advantage.
  • Excellent command of the English language. Any extra languages would be an advantage.
  • Experience with CRM channels; email, Onsite Inbox, SMS.
  • Interest in Sportsbook would be an advantage.
  • Ability to work without direction, taking independent action and decisions where needed.
  • Ability to work well under tight deadlines and multi-task.
  • Team player with the ability to build good working relationships.
  • Strong analytical skills (basic excel knowledge is essential).
  • People person, approachable.
  • Strong command of the English language.


What we offer:

  • Funding for training and self-development.
  • One month of remote work from abroad per year. 
  • Fruit, snacks and Monday breakfasts. 
  • Company taxi for late shifts. 
  • Private Hospital and Clinic Health Insurance. 
  • Relocation aid. 
  • Gym/Travel Allowances. 




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