CRM Manager

Gzira, Malta


Full- Time/Malta

EnergyCasino is one of the fastest-growing gaming businesses in the world. With innovative casino entertainment experiences and first-class customer service, we always aim to give our players the best gambling experience in the industry. We believe it’s possible to provide world-class service while enjoying a fun, multicultural working environment where everybody’s opinion matters.

Now we are looking for a CRM Manager who will be working on all targeted and onsite CRM campaigns and life cycles for Casino players. This includes conversion, cross-sell, retention and reactivation activities, with a strong focus on delivering LTV and improving the overall Customer Experience.

Key Responsibilities:

  • Managing the customers’ lifecycle from strategic planning to tactical activities, with the aim of maximising customer lifetime value.
  • Planning and creating local and global marketing campaigns as well as promotions on a monthly, quarterly level to ensure customer retention and increasing revenues of the existing customer base.
  • Segmenting and analysing the database to ensure that the customers are targeted with appropriate campaigns and promotions.
  • Analysing the impact of the current incentive strategies across specific segments, and determining the appropriate rewards structure. 
  • Working closely with various teams to ensure excellent execution of the CRM strategy.
  • Maximising the profitability of campaigns and promotions through analysis, planning and execution.
  • Setting up bonus promotions and tournaments if required.

Essential Requirements:

  • Minimum 1 year of experience working in an Operational role in Gaming (CRM Operations or Casino Operations or VIP Operations)
  • Experience with CRM channels; email, Onsite Inbox, SMS
  • Experience with bonus set up in different back offices (Netent, Play’n GO, Red Tiger etc.)
  • Ability to work without direction, taking independent action and decisions where needed
  • Ability to work well under tight deadlines and multi-task.
  • Team player with the ability to build good working relationships.
  • Strong  analytical skills (basic excel knowledge is essential)
  • People person, approachable
  • Strong command of the English language

Secondary Requirements:

  • Experience with CRM tools such as Optimove, Fast Track, Silverpop, Smartfocus, Neolane etc. would be an advantage
  • Any extra languages (German, Hungarian, Finnish, Norwegian) would be considered an asset.
  • Strong leadership and mentoring skills

What we offer:

  • Funding for training and self-development.
  • One month of remote work from abroad per year.
  • Fruit, snacks and Monday breakfasts.
  • Company taxi for late shifts.
  • Private Hospital and Clinic Health Insurance.
  • Relocation aid.
  • Gym/Travel Allowances.

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